Jonathan A.J. Wilson

Paperback

9781905837571

 

Contents

 

1: What the Halal is Going On

2: Understanding the Halal Phenomenon

3: Markets and Consumption

4: Getting Your Brand Halal Ready

5: Creating A Brand and Brand Building

6: Brand Culture, Psychology and Communications

7: Marketing As Real People

8: Final Thoughts and Strategic Brand Weatherproofing